Articles

Please feel free to link to any of these articles from your own site.

An Introduction to QR (Quick Response) Codes
These square blocks of dots are becoming a more familiar sight on everything from soft drinks bottles to advertising hoardings. This article explains what they are, how they work, and when you might consider using them.

Process-Compatible Pantone® Colours
A good proportion of Pantone colours can be reproduced reasonably closely in process (CMYK) printing with the associated cost savings. This is a Pantone-approved list of colours which have accurate process equivalents.

All About NCR (No Carbon Required) Forms
There are dozens of combinations of print options with our carbonless forms. This article helps you decide what options you need, so we can give you an instant price when you call.

Avoiding Mistakes in the Printed Word and the Costs of Putting Them Right
Beverley Moore, consultant at copywriting company Writing Point, offers helpful suggestions that will help you maximise the persuasiveness and accuracy of your written communications.

Spot Color vs. Full Colour Printing
Why is it that using just one or two colours of inks can often be more expensive than printing in full colour?

Using Stock Photography and Illustrations
An explanation of what stock photography is and how much (or little) it costs to use stock photos in your printed jobs.

Image Resolution and Avoiding Pixellation
An explanation of when undesirable pixellation occurs and how to determine whether a photograph will pixellate at a particular size.

Using Lifelong Telephone Numbers and Email Addresses
Telephone numbers and email addresses which will never change mean you can print larger volumes and benefit from the cost savings, without worrying about it becoming redundant in the future.

Printing Technologies
Understand the different methods of printing and which situations they are most suited to.

Combine Your Christmas Cards with a New Year Enticement
Done correctly, a Christmas card for your customers can also generate further sales in the new year – this article gives you a few ideas how.

Legal Information to be Included on Business Stationery
There are some details which have to be included by law on letterheads and so on, and this short article tells you what they are.

Why Large Volumes of Print Represent Much Better Value
If you have ever wondered why smaller runs of print are generally much more expensive per unit than larger runs, this question-and-answer article explains all.