Image advice, resolution, digital camera resolution, dpi, dots per inch, pixels, pixellation
Return to home page
Call for free, no-nonsense help with any aspect  
of your printing needs: 01457 778788  
Main products

'A' Boards
Beer Mats
Business Cards
Canvas Prints
Card Badges
Card Folders
CD/DVD Sleeves
Circular Cards
Compliment Slips
Display Boards
Duplicate Forms
Loyalty Cards
Membership Cards
NCR (Carbonless) forms
Pallet Wrappers
Playing Cards
Posters & Banners
Printed Leaflet Dispensers
Roller Banners
Shelf Wobblers
Smile™ Products
Swing Tickets
Tent Cards
Wi-Fi Airtime Cards


Other services

An Introduction to QR (Quick Response) Codes

About Colour Printing

Information to Include on Business Stationery

Is your print job standard- or zero-rated for VAT?

Process-Compatible Pantone® Colours

List of all articles

Free articles

Pricing and Payment


Preparing Artwork

Image Resolution and Avoiding Pixellation

Example showing pixels (picture elements) which make up the image. Image: (c) Wikimedia CommonsMost images in computerised form are stored as a series of dots of colour, or pixels. If an image of this kind is enlarged, at some point the pixels will start to become visible to the naked eye, an undesirable effect aptly known as pixellation.

With some basic arithmetic it is possible to tell whether an image you want to incorporate into a printed piece will reproduce satisfactorily, or whether there is a risk of pixellation.

Generally speaking, the minimum resolution a commercially printed piece of work should be is 300dpi (dots per inch). That means an image which measures one inch by one inch should have at least 300 rows of 300 dots.

Knowing this figure of 300dpi means you can calculate the maximum 'safe' size you can reproduce an image.

For example, a 7 MP (megapixel) camera will produce images of around 3,000 x 2,400 dpi, which translates to a maximum 'safe' size of 10 x 8 inches.

In practice, images can often be reproduced at a lower resolution, especially on exhibition graphics, banners or posters where the viewer will not be especially close to the printed piece and therefore able to spot any pixellation. However, common sense will tell you than an image the size of a postage stamp cannot be enlarged to the size of a billboard!


If you have any questions, or would like us to check if your image will print clearly at the size you intend to reproduce it, please get in touch using our Design Advice Line on 01457 778788.

What do our customers say about us?

All of our paper is produced from sustainable sources. Our Environmental Statement explains more about the steps we're taking to minimise our impact on the environment.

We accept Mastercard, Visa and UK debit cards


Home | Contact details | Answers to Common Questions | Terms of business

© 2024 Plain-Talk Print, Glossop Gasworks, Arundel Street, Glossop SK13 7AB. VAT Reg No 854 2205 43.